March 6-8, 2026 – Ford Cambodia participated in the The Premier Centre Sen Sok Auto Show 2026, which was presided over by H.E. Hun Many, Deputy Prime Minister and Minister of Civil Service, and numerous distinguished delegates from The Oknha Association, along with public visitor around 38,000 people attending the Auto Show.
Ford Cambodia’s exhibition booth was prominently designed to deliver an immersive brand experience, featuring an ultra-wide L-shaped LED display that showcased the latest promotions and vehicle lineup. Highlighted models included the Ford Ranger Wildtrak, Ford Ranger Raptor, Ford Everest, and Ford Territory, alongside the high-performance off-road pickup Ford F-150 Raptor and the All-New Ford Edge L Hybrid. Visitors were invited to explore and experience these vehicles firsthand throughout the event.
In addition to the display, Ford Cambodia provided interactive activities such as test drive sessions, allowing attendees to experience the advanced technologies of Ford’s next-generation models. A dedicated customer lounge was also available, offering a comfortable space for visitors to relax and enjoy refreshments during their visit.
To further engage attendees, Ford Cambodia conducted a series of product presentations, delivering detailed insights into vehicle specifications and key technologies, particularly for customers seeking in-depth technical understanding.
Special promotional offers were also introduced during the event, including exclusive pricing on “Made in Cambodia” models such as Ranger XL, Ranger XLT, Ranger Wildtrak, Territory Titanium X, Everest Sport, and Everest Titanium. Additionally, visitors who participated in test drives received complimentary branded merchandise, enhancing overall customer engagement throughout the exhibition. In addition, visitors can enjoy a selection of food and beverages, thoughtfully prepared for customers at Ford booth.
